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The thing that makes Apple and their products cool are their packaging cases. I am not talking about the plastic or rubber cases for the ipod or iphone. I am talking about the boxes that these tech products comes in. When you buy a regular phone, you will get some bulky box and a think book for instructions. Apple doesn’t fly this way. They just give you a simple box that is so cool that you will not want to throw away the packaging. This is a great form of marketing. You have to create and package cool gears in a way that is cool for consumers. Make them keep the boxes. Force them to collect the cardboard pieces because it looks cool.

I usually throw away the boxes for my PC or other mp3 players. I do not like having these junky things around in my house. But, i keep all of my mac and apple boxes. I keep them because they serve a dual purpose. I can use these cool boxes as containers around the house. The boxes for mac and iphones are decorative. The design is awesome.